Along Matsuyamachi-suji, which stretches about 1km north to south in Osaka's Chuo Ward, there are over 100 wholesale and specialty shops selling a wide variety of items, including Hina dolls, toys, candy, and Japanese paper. "Matsuyamachi" is called "matchamachi" in Osaka dialect, and the area is nicknamed "gochamachi" after that. True to its nickname, it is popular among local Osakans as a place where you can find anything you need. Just before May, the area is overflowing with people looking to buy May dolls, and once that is over, the area transforms into a place filled with summer goods like fireworks and swim rings. In recent years, it seems that an increasing number of young people have been coming to see the old row houses that remain in the area.