Japan Tourism Showcase

Drive around the “diverse beauty and art”
created by Japan's most magnificent nature.

DAY1 START

Access to Nagano Prefecture

Kobe Airport

About 60 min

Shinshu Matsumoto Airport

Matsumoto Castle / Nawate Street / Walk around Nakamachi Dori

At Matsumoto Castle, a national treasure, you can get a glimpse of various appearances depending on the season. Nawate Street, just a short walk from Matsumoto Castle, is a shopping street full of nostalgic atmosphere. Nakamachi Dori is another shopping street with attractions such as traditional craft shops and fashionable restaurants. Try walking more slowly than usual while fully enjoying the atmosphere of the castle town.

Matsumoto Castle / Nawate Street / Walk around Nakamachi Dori
Matsumoto Castle / Nawate Street / Walk around Nakamachi Dori
Matsumoto Castle / Nawate Street / Walk around Nakamachi Dori

3minutes by car

Hikariya Higashi

You can enjoy Japanese cuisine in a building created by renovating the prestigious merchant house Machiya, which is over 125 years old. You can enjoy the deliciousness of salmon with various cooking methods at the lunch-only "Shinshu Salmon Gozen". Not only fish but also meat dishes are excellent.

Hikariya Higashi
Hikariya Higashi
Hikariya Higashi

3minutes by car

Matsumoto City Museum of Art

A permanent exhibit of Yayoi Kusama, the world-renowned artist from Matsumoto, will be on display. An all-encompassing art museum composed of four basic elements: Appreciation, Representation, Learning, and Communication. The museum welcomes visitors with its adorable polka-dot exterior design.

高知城歴史博物館
高知城歴史博物館
高知城歴史博物館

15minutes by car

Hoshino Resort Kai Matsumoto (Asama Onsen)

An inn where you can enjoy the historic Asama Onsen with eight kinds of hot springs and thirteen streets. Shinshu cuisine, a lot of wine, and music related to Matsumoto. It is a space where you can feel Japanese with traditional crafts such as bran paintings of Edo suminagashi and kumiko shoji. Enjoy music, wine, hot springs and have an extravagant time.

Hoshino Resort Kai Matsumoto (Asama Onsen)
Hoshino Resort Kai Matsumoto (Asama Onsen)
Hoshino Resort Kai Matsumoto (Asama Onsen)