The Horie neighborhood attracts attention for its fashionability. It formerly was a region with many lumber dealers. The Horie River runs between Kitahorie and Minamihorie, and vessels carrying lumber used to travel on this river. A large-scale air raid in 1945 (20th year of the Showa Period) burnt down the entire region, but after a while, people who had evacuated came back and created Tachibana-touri, the furniture region. Recently, many new shops have opened up in Horie. Fashionable clothing stores, general merchandise stores and cafes that are ahead of the times line the streets, attracting many people.